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Founder of Bougie Beach Vida standing at the beach
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Founder's Note

Cynthia Sachs

Founder, Vibe Architect, Curator of Care

Summers spent at the Jersey Shore taught me something I’ve never forgotten—life comes in waves. Sometimes you ride them. Sometimes you dive them. And in between, there’s a moment—a breath, a pause, a reset. That’s where the glow lives.

 

Through the years, I learned something else: Support doesn’t always show up when you need it most. So I stopped waiting for it—and started building it for myself. From hospital stays to heartbreaks, I’ve had to become my own first responder.
 

That’s what inspired Bougie Vida. Not self-care for the moment, but self-support as a way of life. Simple tools that help you remember to pause, reset, and shift into how you want to feel. 

 

Now, living at the beach again, I return to that rhythm daily. The waves still come—but I meet them differently now. With intention. With presence. With glow.


Support yourself. Reset your rhythm. Reclaim your glow.
Because this moment is yours.

✨​

With heart,
💛 Cynthia

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“I created the lighthouse striker to be a functional brand mark. A symbol of presence, a touch of coastal elegance, and a quiet beacon of light—demonstrating that even the smallest convenience can feel like a luxury.”

CYNTHIA SACHS,  FOUNDER & MAKER

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Butler Beach, St. Augustine, FL

The
moment
is
now

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Stay lit. Stay cozy. Stay bougie.

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