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Cynthia Sachs in St. Augustine

Founder's Note 

Cynthia Sachs

Founder, Vibe Architect, Curator of Care

Life has a natural cadence, much like the ocean's tides. There are seasons of high-energy expansion and moments that demand we slow down. It is in those intentional pauses that we reconnect with our inherent glow and reset our personal tempo.

 

Through my own journey, I’ve realized that the most reliable source of strength isn't found externally—it’s built from within. True self-discovery is about reaching a state of self-sovereignty, where you have the tools and the confidence to meet your own needs, no matter the season.

 

This is the heartbeat of Bougie Vida. We are moving beyond temporary "self-care" toward a lifestyle of unshakable self-reliance. While life and people may change, your internal sanctuary remains constant. Our intentional rituals are designed to help you curate your own atmosphere, empowering you to choose exactly how you want to show up in the world.

 

Align with your rhythm. Meet every wave with clarity, presence, and an unapologetic glow.

Be your own sanctuary. Reclaim your glow. This is your moment. ✨


Cynthia 🧡

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Glow Living: The Blueprint for Radical Self-Worth

Formulated with Self-Respect: 

  • I don't pay others to create my vision because the vision is personal. I am the dreamer, the formulator, and the customer. This isn't just skincare; it's the manifestation of my own standards. When I respect my craft, I respect you.

Worth-Based Pricing Model:  

  • We don't inflate our prices to manufacture 'exclusivity.' Our self-worth demands the best, not the most expensive,  and we believe yours does, too. We charge what is fair because we value your hard-earned resources as much as our own.

The Integrity of the Elements:

  • Self-love means feeding your skin what it actually needs, not what a marketing department wants to sell you. Because I formulate everything myself, I choose every active ingredient for its potency and purpose. We put the investment inside the bottle, where it belongs.

The Ritual of the Everyday:

  • Our products are the tools; you are the masterpiece. These rituals are designed to remind you that your worth is valuable and deserves the best.  This isn't a 'fix' for your face or body—it's a celebration of your presence.

The Journey Starts in the Soul. The Formula Ends on Your Skin.

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Butler Beach, St. Augustine, FL

The
moment
is
now

Coastline

Stay lit. Stay cozy. Stay bougie.

100% SOY WAX + COTTON WICKS

NON-TOXIC FORMULATIONS

CLEAN FRAGANCES

HANDCRAFTED IN ST. AUGUSTINE

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Bougie Vida transforms daily routines into cherished rituals. Our online store offers clean home fragrances and thoughtfully formulated hair, bath, and body essentials, bringing the serene essence of coastal aesthetics into your everyday life.

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#GlowResponsibly

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