OUR MISSION
To elevate the everyday into a sacred ritual. By bridging coastal luxury with ancient Ayurvedic wisdom, we provide the tools to cultivate a permanent 'glow state'—nurturing the body, calming the mind, and transforming the home into a high-vibe sanctuary.
The Glow State (n.): A sensory shift into restorative presence. The moment where Ayurvedic ritual meets coastal calm, allowing your inner light to radiate outward. It is flow, found.
Awaken the good life
At Bougie Vida, true radiance begins in the stillness—those quiet, restorative moments where the spirit rests through present-minded living. This intentionality fuels the "glow state," a sensory shift that heightens presence and allows for an optimal experience of life.
Inspired by coastal calm and guided by Ayurvedic wisdom, we artisanally handcraft every offering in our collection. From hand-poured clean fragrances to meticulously formulated body essentials, each piece is an intentional ritual designed to nourish from the inside out. We invite you to tune out the noise and descend into pure, present-minded pleasure.
By blending small-batch craftsmanship with minimalist elegance, we transform the everyday. Our essentials are intentionally designed without unnecessary packaging—a nod to our commitment to the earth and a focus on the pure beauty of the formula itself. This approach creates sustained, positive change that builds over time, providing the tools to live beautifully and breathe deeply, regardless of your geographical location.
The Why Behind the Wax
Bougie Vida whispers a simple invitation: pause. Find your calm. Feel the shift. In a world that constantly pulls us forward, we believe in the power of a single moment – a sensory experience to ground you, re-align your rhythm, and transport you into the present.
Our story began with an essence, captured in a cabana-striped towel, igniting a feeling that demanded a scent. From that spark, our design philosophy emerged: intentional, emotional, rooted in presence.
Inspired by the invigorating coast and the balancing principles of Ayurveda, we create more than just fragrances and botanical body products. We craft rituals. Each item is designed to help you reconnect, feel at home in your own skin, and express your most authentic self.
Experience the ultimate in coastal elegance with our unique design, where thoughtful convenience becomes your luxurious ritual. The integrated, wave-inspired 'B' on every candle and the guiding lighthouse striker on our match bottles work in harmony to transform the simple act of lighting a flame. Ignite more than just a candle – ignite your moment of unparalleled tranquility, found only here.
CYNTHIA SACHS, FOUNDER & MAKER
The Who – You
This isn’t a product. This is your sanctuary.
We curate this experience for the deep feelers, the quiet observers, and the seekers of minimalist elegance in the everyday. For the wellness connoisseurs drawn to the ocean's calm and Ayurveda's profound balance. For the women who nurture others and are learning that self-care is a luxury they deserve.
You are intentional. You are conscious. You crave authenticity. We see you, and we’ve meticulously handcrafted this space to celebrate all that you are.
THE BEAUTY OF LESS
Ditch the box, keep the luxury. At Bougie Vida, we believe true elegance doesn’t require excess. Our handcrafted offerings are delivered without unnecessary outer packaging—a deliberate choice to honor the earth and let the artistry of our formulas shine.
Every vessel is designed for an infinite life, not a landfill. We house our beach-inspired fragrances in heavy-base glass and natural bamboo, while our Ayurvedic body care is protected in durable, infinitely recyclable aluminum. These truly reusable vessels ensure your self-care ritual is as kind to the planet as it is to your skin—embodying a sophisticated commitment to zero waste without compromising on aesthetic.
The "Glow On" Guide: How to Upcycle
Our vessels are designed for an infinite life. Once you’ve reached the end of your ritual, our aluminum and glass pieces are ready for their next chapter. Aluminum is the ultimate circular material—infinitely recyclable without ever losing its luster or quality.
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The Aluminum Bottle: Rinse and repurpose as a minimalist bud vase for a single tropical leaf or a chic travel container for your favorite seaside elixirs.
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The Bamboo-Topped Glass: These make for sophisticated vanity storage—perfect for holding organic cotton rounds, sea salt crystals, or your jewelry.
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The Full Cycle: If you choose not to repurpose, simply place your aluminum and glass in the bin. Unlike plastic, these materials return to the manufacturing cycle with 95% less energy than creating new ones.
At Bougie Vida, joy isn't a luxury--it's where we begin.